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"Basing Ariel in our Los Angeles office alongside production and acquisitions," said Gooder, "will bring a renewed focus to our business model and make us more competitive in the international sales community."GreeneStreet Films Intl. will continue operating from its L.A. office and announce the hiring of two senior executives to join the company shortly. As part of the pact, GreeneStreet Intl. and Icon are discussing future joint representation of a selection of GreeneStreet's forthcoming films.GreeneStreet prexy John Penotti was impressed with Icon's handling of "Swimfan," "Romance & buy cigarettes" and "Awake," he said."We're excited by the uniqueness of this venture and the strength it potentially brings to both companies," Penotti said. "Ariel's newfound presence on the Icon team brings his intimate knowledge of GreeneStreet's current productions to Icon and will provide continuity in both the sales and servicing of GSF and GSFI's current slate."

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