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2007-Sep-18 02:43
In 1871, lucky strike, the first manufactured cigoutlet and now one of the world's best-known brands, was introduced.In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process in which the tobacco is toasted rather than sun dried, which substantially affects the flavor. Also the message "L.S./M.F.T." (Lucky Strike means fine tobacco) was introduced on the package.The pack was changed from green to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war," the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. As a result, the white package was introduced, not to help the war effort as claimed, but to lower costs and to increase the appeal of their packaging among female smokers.Lucky Strike is a hugely popular cigarette in Europe, even though its popularity in the USA has waned in recent years.  In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States. This cigarette is made with Turkish tobaccos.

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